ASA blasts Alien: Covenant for running digital ads that caused 'distress' to kids
20th Century Fox, the film company behind the Alien: Covenant films, has been reprimanded by the advertising watchdog for not targeting its advertising properly after two digital outdoor ads for the film were inadvertently seen by children under the 15 rating it had.
The two ads for the film, the sixth installment in the Alien film series, featured scenes in which an alien mouth suddenly explodes from an egg out towards the viewer, and a woman in distress is seen being chased by an arachnid-like alien. In the second ad, the words RUN, HIDE, SCREAM and PRAY Read full story ›
Source: The Drum
