By John McCarthy

Unilever brand Magnum and fashion retailer Asos have come under fire from the Advertising Standards Authority (ASA) as a result of a social media competition prize being worth less than the £5000 value it was reputed to carry.

The Magnum UK Twitter feed stated “SHARE A SELFIE OF YOU & YOUR MAGNUM #MAGNUMREGENTST FOR THE CHANCE TO WIN A HENRY HOLLAND DRESS WORTH £5000”.

Two of the promotion’s 25 competition winners said they were “were disappointed with the dress they received, challenged whether the prizes had been awarded as described in the marketing communications,” according to the ASA.

Magnum quoted a dress value Read full story ›

Source: The Drum