ASA: ‘We must tackle problems that really matter to people’
The ASA and CAP Annual Report for 2014 released today (27 May) shows that the ASA resolved a record number of compliance cases in 2014, where problem ads are banned despite often not receiving a single complaint.
Two ads, Paddy Power’s ‘Oscar Pistorius’ ad and a Koosday Events Ltd ad that irresponsibly linked alcohol to driving, were also suspended last year while still pending investigation.
The moves follow the launch of the ASA’s new five-point strategy, introduced in August, which included plans to focus time and resources on priorities such as public health, becoming more proactive in its approach, driving awareness Read full story ›
Source: Marketing Week
