Asda aims to bring Christmas 'Smiles' to faces with festive ad launch
Asda will launch its Christmas campaign, entitled ‘Smile, it’s an Asda Christmas’ this evening (6 November), during the Emmerdale slot, as it looks to remind consumers how to spread festive joy.
The 60-second ad, created by VCCP, kicks off the supermarket’s winter marketing campaign designed to capture the warmth and humorous moments of Christmas.
The ad will show viewers familiar scenes involving family and friends putting up the Christmas tree, Christmas Eve stockings, followed by Christmas morning and the excited children and extravagant meals that brings.
Source: The Drum
