By Sarah Vizard

The “feel good” TV ad aims to celebrate what people love about shopping with the retailer. Created by VCCP, it focuses on Asda’s value range, colleagues and the “unique Asda personality”.

It will be supported by a new look for Asda advertising both in stores and in print. The supermarket’s green and white logo has been changed to introduce the yellow “Spark” of its parent Walmart, a rebrand that was announced in February.

The new strapline “Save Money. Live Better”, used by Walmart, is also being adopted in the UK.

Barry Williams, Asda’s chief customer officer, says: “Being part of Walmart allows Read full story ›

Source: Marketing Week