By Thomas Hobbs

The emotive branding designed by WPA Pinfold, which heavily features images of families, has been designed to “capture the essence of personal feelings associated with the concept” according to the agency.

The 3DME service, which was first rolled out into selected stores as a trial last summer, uses 360 degree scanning cameras and 3D printers to produce a miniature 20cm figurine of photographed customers. In-store sessions can be booked with prices ranging from £49 to £125 depending on how many people are featured.

“We are delighted to have so involved in working with Asda on such a ground-breaking project and it allows Read full story ›

Source: Marketing Week