For years Walmart has been a master in the art of driving unnecessary cost out of its supply chain.

It has one of the most efficient distribution models in retail, and is credited by many for having led the way on environmental sustainability in the US by working with its suppliers to reduce packaging, and introduce more energy efficient products.

More recently Walmart signalled its intention to drive unnecessary waste out of advertising and media, with a marketing strategy that will ultimately see it enter the business of media buying and selling.

As a result, Asda is on a mission to be at Read full story ›

Source: The Drum