By Jennifer Faull

Asda has revealed the first work from Saatchi & Saatchi since newly instated chief marketer Andy Murray handed the agency the creative account earlier this year.

The grocer hasn’t strayed far from highlighting its low prices – something industry commentators had urged it to do – but has ventured further into trying to inspire shoppers, a tact it will be hoping can transform its dismal sales.

The TV adverts will run over the summer period and all feature celebrity chef James Martin showcasing recipe ideas.

The first – titled BBQ – shows Martin in a garden alongside an Asda mum before Read full story ›

Source: The Drum