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Asda shunning Black Friday demonstrates the importance of omnichannel in today’s retail landscape

on Nov 11, 2015 | 0 comments

By Bruce Griffin

November is an exciting month for UK retail. The penultimate month of the year sees the first showings of the Christmas TV ads, the start of festive offers and of course, the in-store rioting and heavy discounted LCD TV-fest that is Black Friday.

What started out as a retail event in the US has in recent years started to rear its head in the UK and was the subject of some pretty shocking scenes at retailers last year, with shoppers scrambling, fighting and arguing over the cheap(er) products available on the last Friday of November.

The adoption of Black Friday amongst UK Read full story ›

Source: The Drum