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Asda stands by ‘Everyday low prices’ marketing strategy despite sales slump

on Nov 13, 2014 | 0 comments

By Sarah Vizard

Sales at stores open for more than a year were down 1.6% in the 13 weeks to 30 September, a step back from 0.6% like-for-like growth in the second quarter. However, that was a better performance than the rest of the grocery market, with Sainsbury’s seeing sales fall 2.1%, Tesco’s dropping 4.6% and Morrisons slumping by 6.3%.

Speaking at an event in London today (13 November), chief executive Andy Clarke said while he is “disappointed” by the sales decline Asda does continue to outperform its main competitors and its market share has increased to 17.3% as the whole grocery market experiences Read full story ›

Source: Marketing Week