Asda succumbs and says it’s reviewing Price Guarantee loyalty scheme
Asda has confirmed that its Price Guarantee loyalty scheme is “under review” as part of a wider programme by the embattled retailer to return to sustainable growth.
Loyalty schemes have been a hot topic amongst retailers this year, with the majority of the UK’s grocers taking a hard look at how to improve their offering in a bid to woo customers in the competitive sector. However, the Walmart-owned giant has remained relatively quiet on the future of Price Guarantee, until now.
The Drum understands that Asda is not looking to axe the loyalty scheme but is instead reviewing its terms and Read full story ›
Source: The Drum
