By Sarah Vizard

The products include whole lobster for £5, 30-year-old whisky for £60 and a leg of Serrano ham for £39. That is cheaper than Lidl, which offers lobster for £5.99, and Aldi, where Serrano ham is £44.99, on some products.

Asda also claims it will be up to fives times cheaper than competitors nationwide, citing 30-year-old whisky from Master of Malt that costs £366.

Barry Williams, Asda’s chief merchandising officer of food says: “We’ve worked hard to source the very best posh food for pocket-money prices this Christmas. Whether it’s whole lobster, British roast beef, or a bottle of premium fizz, unlike other Read full story ›

Source: Marketing Week