By Ishbel Macleod

Asda has again teamed with augmented reality (AR) technology Zappar to hold a Monster Hunt in-store ahead of Halloween.

Launching in 394 stores across the country on Saturday 25 October, shoppers will be invited to take part in a monster hunt around store using clue sheets and the AR technology in the form of ‘monster vision’.

By using Zappar’s free smartphone and tablet app parents and children can ‘zap’ the masks to reveal AR content and transform themselves into character Sir Spook or George-ina, using the “Spook Swap” function to switch between characters.

Max Dawes, partnerships director at Zappar, commented: “It’s great for Read full story ›

Source: The Drum