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Asda to refresh brand as it moves closer to Walmart

on Feb 19, 2015 | 0 comments

By Thomas Hobbs

A preview of the Asda brand refresh (left) shown at today's results briefing has striking similarities to Walmart (right)
A preview of the Asda brand refresh (left), shown at today’s results briefing, has striking similarities to Walmart (right).

Asda’s chief executive Andy Clarke says the branding changes, which will be rolled out across Asda’s estate over the next two years, will ‘boost connectivity with Walmart.’

The big-four supermarket will adopt Walmart’s ‘Save Money, Live Better’ slogan while also taking up the US retail giant’s sunshine logo.

“Although there has been a number of opportunities for a refresh, we’ve not touched the brand since 2002 and we’ve now seen the opportunity to make changes to the way it looks, which is a natural Read full story ›

Source: Marketing Week