Asda’s director of marketing innovation Dom Burch amongst those to depart embattled retailer
Dom Burch, Asda’s senior director of marketing innovation and new revenue, is to leave the retailer in the coming weeks.
Burch announced his exit in his column in The Drum, published today (19 January). It follows the news that Asda plans to cut its marketing team at its Leeds HQ.
He began his 10-year tenure with the high street giant as a PR manager, before rising in early 2014 to spearhead a team of 40 as Asda explored how to better monetise new media channels.
He was the driving force behind Mums Eye View, which began – as Burch described Read full story ›
Source: The Drum
