By Staff Writer

Walmart UK’s senior director of marketing innovation and new revenues, Dom Burch is to contribute to The Drum with his new ‘Thought of the Day’ column.

Adapted from Burch’s popular blog of the same name, the appointment sees Burch’s musings move exclusively on to The Drum’s website.

Trained in PR, Burch has spent the last 13 years in a variety of comms roles at Asda, including head of PR and head of social. His current role sees him oversee marketing innovation and help explore new revenue options for the retail giant. Burch’s team is also responsible for Asda’s ‘Mum’s Eye Read full story ›

Source: The Drum