Asda’s YouTube gamble pays off as Mum's Eye View reaches 2m views and P&G eyes commercial opportunities
P&G and Unilever are among the brands eyeing up the commercial opportunities within Asda’s YouTube venture – Mum’s Eye View.
The retailer launched Mum’s Eye View in March this year in a bid to target the key female audience aged 25-45 with young families. The channel is fed content from a variety of YouTube bloggers including Zoella, Tanya Burr and Pixiwoo – all established YouTube content creators with a high number of subscribers.
At the time, Asda’s senior director of marketing innovation and new revenue – Dominic Burch – called the move “a bit of a punt.”
However, Read full story ›
Source: The Drum
