Ashley Friedlein: Are chief customer officers a passing fad or the future?
The US is leading the way but we are also seeing the trend in the UK with BA and John Lewis creating new roles. Last year the CCO Council’s annual Chief Customer Officer study showed continued growth in the number of CCOs at major corporations, with 10% of Fortune 500 companies having adopted the role – a percentage that jumps to 22% among the Fortune 100.
Seventy-seven per cent of brands answering a Gartner survey last year on marketing budgets say they now have a CCO or equivalent.
The impetus behind the rise of the CCO role is the desire Read full story ›
Source: Marketing Week
