By Seb Joseph

The sportswear maker is ramping up CRM across all branded channels including its MYASICS running app and ecommerce portal to better understand how loyal its customers are. New interaction points will also be created both in-store and online to boost the number of data points it can extract insights from.

Asics will use the data to underpin the customer insight, contact strategy and tactical campaigns that will work in closer tandem with its bigger advertising efforts across Europe.

The company has been bolstering its marketing with customer data, media consumption behaviour Read full story ›

Source: Marketing Week