By Sarah Vizard

Sales at Asos were up 27 per cent in the year to the end of August, with the UK the best performer with sales growth of 35 per cent. International sales growth halved to 22 per cent in part due to the strong pound, which forced the company to cut prices to remain competitive. Pre-tax profits were down 14 per cent to £47m, mainly caused by investments in technology and a fire at its Barnsley distribution centre.

Asos is looking to innovations in personalisation to boost growth in its international markets. Speaking on Read full story ›

Source: Marketing Week