Asos discounts “damaging” to third-party brands
Asos’ heavy discounting and regular price promotions has left some of the third party brands which sell through its site questioning their relationship with the online retailer,
Speaking to The Sunday Telegraph, one unnamed retailer said that Asos’ strategy is “damaging” to their brand and some are reported to be threatening to pull out of selling through the site.
Asos has an own-brand line as well as a number of high street and designer partners including New Look, Birkenstock, French Connection, and River Island.
Its online user base has grown by 25 per cent over the past year, now sitting at 8.8 Read full story ›
Source: The Drum




