By Jennifer Faull

Asos will have to tread carefully to appease consumers, suppliers and maintain its brand image, according to retail specialists, after the e-retailer reportedlly drew heavy criticism from brands for over over-discounting.

The company’s heavy and frequent discounting and promotions has already been described as a “blunt tool” by chief executive Nick Robertson.

However, Asos is currently offering 20 per cent off to all ‘premier’ customers and has slashed 25 per cent off new Autumn/Winter ranges.

Retail experts believe the issues that have arisen mirror those previously experienced in the grocery sector over the last two decades.

Ian Humphris, founder and managing Read full story ›

Source: The Drum