By Sarah Vizard

Speaking on a conference call following the release of the firm’s annual results this morning (20 October), Beighton said Asos has “re-evaluated everything it does on mobile” in a bid to improve customer service, traffic and sales.

That has helped boost traffic and sales on mobile. Asos says mobile orders went above 50% (actually 54%) in the UK for the first time ever in August. Globally 60% of its traffic and 44% of orders are now on mobile devices, with Asos tablet conversion ahead of desktop and iOS “not far behind”.

To build momentum Asos is planning a number of updates to Read full story ›

Source: Marketing Week