Assorted Nuts: “We could dilute our game” warns BBH's Rosie Arnold of disruptive adverts across growing media platforms
Rosie Arnold, BBH’s deputy creative director and former president of D&AD, has expressed her concern at the advertising industry ‘diluting its game’ through disruptive advertising across multiple channels, while speaking to The Drum’s editor at large, Dave Birss as part of a series of interview for Assorted Nuts.
The interview, recorded while Arnold was still president of D&AD, has been released to highlight her involvement as one of the creative minds featured in Julian Hanford’s Assorted Nuts coffee table book of portraits representing the best creative talent in the UK, produced by The Drum.
Her main focus of concern, she Read full story ›
Source: The Drum




