Asus enlists creative agency SuperHeroes to build augmented reality app
Creative agency SuperHeroes has integrated augmented reality into mobile in a new ad for electronics company, Asus, which introduces Edward, the talking VR bird.
Partnering with digital production outfits, MiniVegas and Magic Bullet, SuperHeroes built an augmented reality (AR) app to create chatty little bird named Edward who sits on users’ shoulders.
The app has been created as part of a promotional campaign for Asus’ new 2-in-1 Transformer book and uses the front facing camera on mobiles to allow users to see and interact with Edward.
Describing the creative process, the Amsterdam-based agency said: “Using the phone’s front camera we developed a face Read full story ›
Source: The Drum
