By Sean Hargrave

It is the next big step in search and artificial intelligence – virtual private assistants who can understand their owner’s voice and do their beckoning, whether it is checking when to deliver anniversary flowers or putting a conference call in the calendar.

The latest entrant is Facebook, who announced a trial of its M service in California in August. The more established players already up and running include Google’s Now and Ok services as well as Apple’s Siri and Microsoft’s Cortana.

The technology undoubtedly offers a useful service to consumers, but a question remains. Given that the big tech companies behind the Read full story ›

Source: The Drum