By Minda Smiley

Healthcare technology firm Athenahealth has rolled out a campaign called ‘Let Doctors Be Doctors’ that aims to criticize the amount of paperwork doctors must deal with on a daily basis which it says ultimately distracts them from patient care.

Created by Florida-based agency Ari Merkin, the three short films humorously highlight the challenges related to many electronic health record systems (EHRs) and offer up Athenahealth’s services as a better solution.

In ‘When I Grow Up’ (above), a little boy clad in pajamas is seen typing away on his computer in his parent’s living room. His mom comes in and excitedly whispers to Read full story ›

Source: The Drum