Audi UK mulls partnering with brands for co-created content
Audi UK is looking to team up with other brands to co-create branded content as it looks to ramp up its video and online offering.
The car marque recently restructured its team and agency relationships to prepare for a branded content charge after its first foray into online video content, Audi TV, proved to be an unsustainable model.
Speaking to The Drum following a Think With Google Live session last week, Kristian Dean, national content manager at Audi UK, said that while the company has made no “hard or fast” decisions about partnering up with other brands, he said that it is Read full story ›
Source: The Drum
