By Jane Asscher

We are living in an era of simultaneous globalisation and localisation – across the economy, popular culture and politics. The concept of the general public is ceding its primary role compared to smaller communities defined by interest, locality and mindset, even as those smaller communities link up across national borders.

We’ve seen it here in the UK over the past 15 years, where there has been a powerful move toward devolution across the country, which has brought cities and regions to centre stage in culture, politics and the economy. Advertising needs to move with this trend.

On 4 May, 4.6 million voters Read full story ›

Source: The Drum