By Gillian West

Australian breakfast drink Up&Go has appointed a quartet of UK agencies to help it deliver an integrated through-the-line UK launch campaign.

The multi-disciplined team sees DeVries Slam handling public relations; The Red Brick Road taking charge of advertising and experiential; The Village Communications tasked with media planning and B&B Studio working on design.

“Up&Go has a unique opportunity to revolutionise breakfast in the UK and we feel confident that the team we have appointed can help us achieve our goal. As a new brand to the UK we have worked closely with our agency teams to shape the DNA of the brand Read full story ›

Source: The Drum