By Danielle Long

The stereotypes of motorsport fans are under attack in a brand campaign for the Virgin Australia Supercars Championship.

The ‘get your heart racing’ campaign, which was created by Ogilvy Sydney, aims to challenge the stereotypes and perceptions about motor racing fans by showcasing a diverse group of fans.

Ballerinas, doctors, DJs and lawyers feature in the advertising in a bid to banish the misconception that motorsport is only for car loving, hot heads.

Kelly Schaffer, general manager of Supercars, said the campaign strategy was a response to audience research.

“The insights from recent fan research … showed that perceptions around the sport needed to Read full story ›

Source: The Drum