By Minda Smiley

Advocacy organization Autism Speaks has rolled out a 3D and stop-animation campaign inspired by stories of real kids with autism that aims to help parents better recognize and understand the disorder in their own children.

Created by agency BBDO in partnership with the Ad Council, the PSAs were inspired by a young boy named Jacob and his experiences living with autism.

The video (above) tells Jacob’s story through animation and metaphors while highlighting some of the signs of autism, including lack of eye contact, delayed speech, and sensitivity to light.

Liz Feld, president of Autism Speaks, said: “Parents now know more about autism Read full story ›

Source: The Drum