By Seb Joseph

It might be known as the place to visit for buying and selling cars but Auto Trader wants to be an authority on the entire customer journey and is consolidating its data to deliver on that promise.

Manufacturer, dealership or advertising agency, the media business has you covered when it comes to offering automotive data for the programmatic age. Or at least it hopes it will once its fine tuned the data management platform (DMP) it has been quietly tweeking for the last year. Built using Adobe’s audience manager, the platform is now entrenched in Auto Trader’s ad tech stack for Read full story ›

Source: The Drum