Avon's shirt sponsorship with Liverpool FC women's team represents an evolution in female sports marketing
Avon has become the first female-focused brand to sponsor a women’s professional football club after agreeing a shirt sponsorship deal with Liverpool FC‘s ladies team.
The three-year partnership sees the cosmetic and beauty brand replace Standard Chartered as the Liverpool Ladies Football Club (LLFC) front of kit sponsor and marks the first time that the ladies squad have had their own shirt deal independent of the men’s team.
The team will wear the new Avon sponsored kits for the first time when their Women’s Super League Spring Series campaign kicks-off against Yeovil Town Ladies on 23 April.
<div contenteditable="false" entity-bundle="gallery_item" entity-id="11775" Read full story ›
Source: The Drum
