By Minda Smiley

Germany-based Axel Springer, owner of a number of digital properties including Business Insider, has acquired New York-based market research firm eMarketer for roughly $242m.

The move comes as Axel Springer aims to “expand digital activities in the English-speaking world,” specifically in the US. It also represents the company’s desire to move into the paid content space so it can rely less heavily on advertisers.

According to Axel Springer, “more than 1,000 firms are holding subscription contracts with eMarketer, among them most Fortune 500 companies.” The company added that about 81 percent of eMarketer’s revenues come from these subscription services. Last year, eMarketer Read full story ›

Source: The Drum