By Seb Joseph

Business Insider-owner Axel Springer will stop using Google’s ad server to generate advertising revenue and switch to one built by adtech outfit AppNexus as part of a wider partnership.

The transition will start from next year when the publisher’s brands such as BILD.de, welt.de, bz-berlin.de, meinestadt.de, finanzen.net, and businessinsider.de, among others will gradually adopt AppNexus’ technologies including its ad server.

Some of those titles are already plugged into parts of the AppNexus platform such as Yieldex (the adtech outfit’s forecasting tool), though the latest update means all of them will eventually use its technology when it comes to monetization. It spans Read full story ›

Source: The Drum