By Laurie Fullerton

It is clear that B2B marketers are growing increasingly clear on what successful content marketing looks like, how to document their content marketing strategy and editorial mission statement and why it is important to communicate frequently with their team. And, 90 per cent of content marketers look to social media to promote it.

According to the recently published report entitled “B2B Content Marketing – Budgets, Benchmarks and Trends” however, only 30 per cent of B2B marketers say their organizations are effective at content marketing, down from 38 per cent last year. The 44 per cent who say their organizations knows or Read full story ›

Source: The Drum