Marketing, E-commerce and Digital Design, Product Management, Brand Development, Design, Advertising and Consultancy

Baby Groot fluffs his lines in Geico Insurance’s Guardians of the Galaxy Vol. 2 ad

on Apr 7, 2017 | 0 comments

By John McCarthy

Geico Insurance

Commercial activity around Marvel‘s upcoming sci-fi/comedy Guardians of the Galaxy Vol. 2 has commenced, kicking off with a Geico Insurance partnership.

The brand’s gecko mascot daydreams while in the theatre, and in his fantasy he establishes a friendship with Vin Diesel’s newly reborn Guardians character Baby Groot.

The slot from The Martin Agency underlines that consumers can save money on their car insurance. He asks: “The Guardians of the Galaxy save the galaxy, I save people money, what if we team up?”

Geico and Groot
Loading…

The ad rolls out exclusive footage of the newly reborn Read full story ›

Source: The Drum