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Bacardi Carta Fuego heats things up with #FuegoFace campaign from Redpill

on Oct 9, 2015 | 0 comments

By Michael Feeley

Former Arsenal striker Ian Wright stars in Bacardi’s social media campaign for its new product Bacardi® Carta Fuego.

The footballer has collaborated with YouTube stars F2 – renowned for their trick shot football – in a video called ‘Hot Shots’, alluding to the drink which has a kick of heat. The trio play a game that consists of three rounds of trick shots: Crossbar Challenge, Beat The Bin and Dizzy Penalties.

After the game, Wright produces a bottle of Carta Fuego, fills three shot glasses and adds a few drops of Tabasco® sauce to each shot. We then witness how the Read full story ›

Source: The Drum