Bacardi’s Europe CMO wants to up the brand's ‘under indexed’ digital game
Bacardi’s Europe chief marketing officer, Shane Hoyne, has admitted his company has “probably under-indexed the industry in terms of our adaption into the digital world”.
Hoyne took up the role in June 2015, amid a company restructure that saw it scrap the global CMO roll.
He told the audience at Festival of Media Global in Rome: “Joining Bacardi was a chance to truly change a company, a company that was desperately looking to change how it operated, especially from marketing perspective.”
On the digital front, Hoyne confirmed his plans to revamp the family-owned company’s presence online are in full swing. Read full story ›
Source: The Drum
