By Katie McQuater

What’s been keeping you busy?

The first thing is Alcoholic Architecture, our breathable cloud of gin and tonic. It has an albino python in the ladies bathroom and you can drink from a real human skull as well as breathing in this cloud of gin and tonic which intoxicates through the lungs and eyeballs. It’s a self initiated project – effectively an experiential marketing activity dressed up as a bar. There’s a compelling case within that for brands to do powerful experiential activity and actually make money rather than just a good way to spend their marketing budget.

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Source: The Drum