Back Chat with J Walter Thompson's Dave Dye: 'We need to shape opinion and sell things'
By Staff Writer
How are you and what’s keeping you busy?
I’m great thanks. Currently trying to figure out how we can help Aston Martin beat its bling-tastic competition, wondering how we make more people aware of Legal & General’s decency (it pays out more claims than any other insurance – fact), and trying to win a pitch for something our PR chief Noel Bussey says I can’t mention (it begins with ‘B’).
Oh, and trying to deal with title-creep. What’s the difference between designers, artworkers, typographers, studio bods, Mac monkeys and visualisers? All the terms seem to have become muddled, so it’s now difficult Read full story ›
Source: The Drum




