By Andrew Boulton

Your granddad, with his flinty wartime gaze and workman’s fingers as thick as a hipster’s shin, may not believe that copywriting contains its own hazards.

Admittedly, nicking your thumb with an over sharpened HB is not precisely the same as blasting a coalface or scrapping with Hitler. Nevertheless, I should respectfully brawl with any octogenarian who fails to acknowledge the peril in our profession.

For example, one of copywriting’s craggiest downsides is the fact that reading for pleasure becomes a supreme effort. Whereas normal human eyes can drill through pages of text without deviation, most copywriters leave work in a Read full story ›

Source: The Drum