By Doug Zanger

Baidu, the largest search engine in China, has announced a partnership with Perform Group, a leading digital sports content and media group and owner of the Goal brand (which includes goal.com). The arrangement has resulted in the launch of a co-branded portal, Goal Baidu (goal.baidu.com), combining the two.

“This is a game-changing milestone for Goal and for Chinese football fans,” said Martyn Jones, Goal.com’s global general manager. “In recent years, we’ve seen a new breed of fan emerge that’s young, socially inclined, mobile dependent and demanding a new type of football content. While traditional media have struggled to service their needs, Read full story ›

Source: The Drum