Bailey Lauerman hires former movie marketer Erica Lee to head up media strategy
Nebraska-based Bailey Lauerman has appointed Erica Lee as director of media strategy. Lee joins the agency from Universal McCann (UM), where she led a ten person team for the Sony Pictures business. Lee will lead media and digital strategy for the agency’s top consumer brands including Cuties, Phillips 66 and Panda Express.
Leveraging her 12 years of experience in the fast-paced movie marketing business, Lee’s experience includes media campaigns for blockbuster films including The Amazing Spiderman, 21 (and 22) Jump Street, and Seth Rogen’s The Interview.
“Erica’s experience within several of the largest media agencies has allowed her Read full story ›
Source: The Drum
