By John Glenday

Irish liqueur brand Bailey’s is launching a global push a new generation of Millenial women toward the drink with the release of a new TV commercial which celebrates the ‘power of female friendship’.

Devised by BBH London the global campaign is dubbed ‘Here’s to us’ and depicts women the world over coming together on nights out to raise a glass to one another. It also introduces a new serve, Baileys shaken over ice and served in a shot glass.

The 60 second piece was directed by thirtytwo at Pulse Films with an all-female agency team and predominantly female production team and Read full story ›

Source: The Drum