By Natalie Mortimer

Baileys is set to mix soap operas and social media next week when it launches the first ever soap opera to play out on Instagram’s new video carousel.

As part of the Diageo-owned brand’s ‘When Coffee Met Baileys’ campaign, the content series will raise awareness of the combination of coffee and Baileys, something the brand has looked to push hard over recent months.

The comedic soap opera, created in collaboration with Mother is an eight part series that will play out over a two-week period in Great Britain. Followers of @baileysofficial will see the episodes released into their feeds on Read full story ›

Source: The Drum