Bale and Martial can't compete with Foot Locker's sneaker fans
Foot Locker’s summer marketing will centre on its star brand ambassadors Gareth Bale and Anthony Martial who, despite being among the biggest draws at Euro 2016, appear to be shunned by sneaker fans in the new campaign “All Fans”.
The new campaign has launched to mark Foot Locker’s summer collection and adopts a humorous approach of suggesting that the adoration which avid football fans have for their heroes in Real Madrid star Gareth Bale and Manchester United forward Anthony Martial, can’t compete with their love of trainers.
Both ads were shot in the players’ football hometowns of Madrid and Manchester and show Read full story ›
Source: The Drum
