Banana Republic creates content hub to push authenticity following brand repositioning
Banana Republic has created a content hub as part of a major storytelling push, marking the latest phase in its brand overhaul, which has seen the fashion house focus its marketing on brand authenticity and transparency.
The New Look of Banana Republic campaign, which launched earlier this month, aims to push the brand to a new audience and highlight its heritage as it “pulls back the curtain” to engage with consumers on a deeper level.
Catherine Sadler, chief marketing officer of Banana Republic, told The Drum that the new positioning marks “a significant step forward” in the brand’s evolution and will see Read full story ›
Source: The Drum
