By John McCarthy

American alt-rock band OK Go has claimed that a promotional broadcast during Apple’s iPhone 6 unveiling ceremony copied one of its music videos.

The accusation concerns Apple’s ‘Perspective’ film which aimed to tribute “people who see things differently”.­­

The single-shot video showed a white room where objects slowly became text as the camera reached the correct perspective however the odd-ball band has claimed that it came up with the idea first.

Andy Gershon, manager of OK Go claimed that Apple’s Perspective clip did not offer a ‘fresh perspective’ as the band had already released a similar video several months earlier.

OK Go’s ‘Writing’s on Read full story ›

Source: The Drum